(i) It provides proof of nationality and identity when traveling abroad.
(ii) It permits entry into foreign countries and facilitates immigration and customs processes.
(i) The desire for new experiences and exploration.
(ii) The influence of social trends and peer pressure to visit certain destinations.
(i) Providing assistance and guidance in booking flights, accommodations, and transportation for travelers.
(ii) Offering personalized itineraries and tour packages that cater to specific preferences and interests of clients.
(ii). Decorative pottery items
(ii). Cookware and kitchenware products
(iii). Souvenirs and gift items
(iv)Tiles and other building materials
(i)Increased employment opportunities: Acquiring new skills can enhance one’s chances of finding employment or starting a business, thus contributing to reducing unemployment rates in the nation.
(ii)Improved income potential: Gaining new skills often leads to better-paying jobs or increased entrepreneurial success, resulting in improved financial stability and economic growth.
(iii)Enhancing productivity: Acquiring new skills can improve individuals’ efficiency and effectiveness in their respective roles, leading to increased productivity at both individual and organizational levels.
(iv)Stimulating innovation and creativity: Skill acquisition encourages individuals to think outside the box, fostering innovation and creativity. This, in turn, can drive technological advancements and overall economic progress in the nation.
(v)Strengthening national competitiveness: Having a skilled workforce enhances a nation’s competitive edge in the global market, attracting foreign investments and driving economic development.
(i)Natural attractions: These are natural landscapes, such as mountains, beaches, national parks, and waterfalls. For example, the Great Barrier Reef in Australia.
(ii)Cultural attractions: These include historical sites, museums, art galleries, and cultural events that showcase a nation’s heritage and traditions. One example is the Pyramids of Giza in Egypt.
(iii)Entertainment attractions: These are places that offer entertainment and leisure activities, such as amusement parks, casinos, and theaters. An example is Disneyland in the United States.
(i) Accommodation provider: Hotels play a crucial role in catering to the lodging needs of tourists.
(ii)Destination promoter: They assist tourists in making the most of their visit by recommending popular tourist spots, local events, and activities.
(i)it Ensure safety of tourists and their belongings.
(ii) it Promote a sense of peace and security among tourists.
(iii)it helps to Deter criminal activities and potential threats to tourism.
(iv) it ensures the Maintenance of law and order in popular tourist areas.
(iv)it facilitate. Provision emergency response services in case of any security incidents.
(i) Protection against financial loss in case of trip cancellations, delays or interruptions.
(ii) Provision of medical assistance and emergency services during the trip.
(iv) to Cover the costs of unexpected incidents while traveling, such as lost or stolen luggage, accidents or illnesses.
(i) Social media marketing
(ii) Search engine optimization (SEO)
Art gallery is a space where various forms of art, such as paintings, sculptures, photographs, and installations are displayed to the public for viewing and sale.
(i). Promoting tourism development in Nigeria
(ii). Advocating for favorable tourism policies and regulations
(iii) Representing the tourism industry in national and international platforms
(iii)Providing training, research, and consultancy services to members.
(i) Accommodation services
(ii ). Transportation services
(iii). Tour guiding services
(iv). Food and Beverage services
(v) Entertainment services.
(PICK ANY ONE)
Segmentation refers to the process of dividing the larger market of potential tourists into distinct groups or segments based on shared characteristics, interests, and behaviors.
Segmentation in tourism marketing refers to the process of dividing the market into distinct groups based on characteristics such as demographics, interests, and behavior to tailor marketing strategies effectively.
(PICK ANY FOUR)
(i) Dividing the market based on geographical locations, such as countries, regions, or cities, to target tourists from specific areas.
(ii) Segmenting the market based on demographic factors such as age, gender, income, occupation, and education level to cater to the specific needs and preferences of different groups.
(iii) Dividing the market based on psychological and lifestyle characteristics, including interests, attitudes, values, and behavior, to target tourists with similar preferences and motivations.
(iv) Segmenting the market based on consumer behavior, such as travel patterns, frequency of travel, loyalty to specific brands, and spending habits, to tailor marketing strategies accordingly.
(v) Dividing the market based on cultural factors, including language, religion, customs, traditions, and social norms, to provide culturally relevant products and experiences.
(vi) Segmenting the market based on the purpose of travel, such as leisure, business, adventure, religious, or medical tourism, to develop specialized offerings for each segment.
(vii) Dividing the market based on travelers’ attitudes and motivations, such as seeking relaxation, adventure, luxury, or authentic cultural experiences, to create targeted marketing messages and unique experiences.
(PICK ANY FIVE)
(i) Facilitating the development and promotion of small and medium enterprises (SMEs) in Nigeria.
(ii) Providing support and advisory services to SMEs in areas such as business planning, financial management, and market research.
(iii) Promoting access to finance for SMEs by facilitating partnerships with financial institutions and providing financial assistance programs.
(iv) Facilitating capacity building and training programs for SMEs to enhance their skills, productivity, and competitiveness.
(v) Supporting entrepreneurship development by promoting innovation, creativity, and entrepreneurial culture among Nigerian SMEs.
(vi) Creating a conducive business environment for SMEs through policy advocacy, regulatory reforms, and streamlining administrative processes.
(vii) Facilitating market linkages and networking opportunities for SMEs, both locally and internationally, to expand their market reach and enhance business opportunities.
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